What is a Citation?
A citation is the mention of your Business Name, Address and Phone Number. It is one of the most important factors used by Google algorithm to understand the level of Local SEO Authority for a certain URL.
After running an analysis on a high number of websites ranking on top Gooogle Rankings we’ve discovered 3 different things:
- Citations Number – is one of the most important factors correlated with top ranking websites, but only up to a certain level
- Citation Source Quality – is very important to have citations on high quality websites related to your industry
- Citation Source Local Authority – need to identify citation sources with high authority on the location your are targeting
This is the reason why Generic Citation Lists will not provide a competitive advantage. Using large public citation source lists, the same as your competitors will not bring you any extra advantages and Google will make the difference on other factors when will chose which site to rank on top.
To improve rankings you need to build Citations on Sources with a High Local Authority on the Industry you are targeting. ... Keep Reading »