Video marketing is becoming more important especially when building a brand. Youtube, the most important video-sharing platform, has the 2nd biggest number of yearly searches, right exactly after Google. Youtube acts as exactly like all the other search engines, displaying various videos as results for a certain keyword, in a certain language and location. Moreover, Google has a dedicated SERP feature addressed to videos, so ranking better on Youtube grants visibility on Google itself. Anyway, each month there are more than 1 billion monthly active users on Youtube from which some of them may become qualified leads if your video content and strategy is good enough.
With GeoRanker, you can easily track keyword rankings for your videos or for your channel. In plain English, once you input a keyword, Youtube gives you back a list of videos – by using the Youtube Rank Checker, you will find out on which position you video is placed on. Youtube retrieves 20 results per page and I’d say that, as some topics are not yet so well-covered, it’s kind of easy to gather visibility on Youtube. With our Youtube Rank Tracker you can monitor your website or your channel’s performance – our Youtube Rank Checker uses our Youtube SERP API, which scrapes all the search engine result pages(up to 200), and retrieves the exact position your website is placed on. Since we anyway scrape all the data from Youtube SERP, any advanced filtering is possible. Furthermore, you can also get insights about what other videos or channels represent your competition.
Youtube will rank better the videos that keep people on the platform. Yes, you need to keep users watching if you want to have better video rankings. Youtube SEO involves multiple factors, as optimizing your channel, playlist, metadata, description, keyword for videos – yes, same kind of on-page SEO as Google – but also off-page factors like social signals, video sharing, likes, dislikes, subscribers and comments.
To improve your Youtube ranking you need to focus on user engagement. So besides bringing users to the platform, Youtube also appreciates videos that keep users watching. Watch time, keeping the user watching from the beginning to the end, session watch time, which refers to what does the user do after that video - likes, dislikes, subscribers, comments are the most important Youtube ranking factors.
Simple as that, your targeted keyword should appear in the title. In this way, you send a very powerful signal to Youtube, saying that this is the keyword I want to rank for. Use Youtube Search suggest to find the best keyword for your video. Do some searches and see the number of results you get for each of them.
Obtaining better video rankings is dependent on the optimization of what you send to Youtube. You have: title, meta-description and tags. Incorporate your keywords in all of them and never forget about long-tail keyword phrases, which are always more specific and obtaining a better Youtube keyword ranking is way easier – low hanging fruits.
The video description is the best option for displaying your transcript on Youtube. There is enough space to transcribe a 10 min length video. Moreover, I’d also recommend to translate the video transcripts.
Get your videos rankings right now with our Youtube Rank Checker. Check the rankings for various locations, devices and any other advanced settings. Track your videos or playlist rankings. Moreover, use our Youtube SERP checker API and find all the SERP features whether it’s ads, playlist, channels, live streams, ADS or others.