Set the centre
Search for your business address or select a point on the map. Check the geographic centre before you create a report so the grid covers the area you mean to investigate.
Maps and local pack visibility
Explore how local search visibility changes around your business. Use Local Heatmap with Google Local to inspect local pack and map results at separate points on a geographic grid.
Local Heatmap offers Google Local for local pack and map results, and Google for organic website rankings. Choose the appropriate engine for your report.
| Your decision | What to confirm |
|---|---|
| Local results | Google Local |
| Geographic scope | Address, grid size and point spacing |
| Result review | Keyword, cell and captured results |
Choose your workflow
Search for your business address or select a point on the map. Check the geographic centre before you create a report so the grid covers the area you mean to investigate.
Choose a 3 × 3, 6 × 6 or 9 × 9 grid and the spacing between points. Start small: more points and keywords increase the number of searches collected.
Choose a keyword and click a grid cell to inspect the results captured there. Use the location table and ranking bands to identify nearby areas worth investigating.
Keep the centre, spacing, keywords and engine consistent when comparing reports. Inspect the target match before interpreting a dash or a missing position.
How to start
Before you start
Select Google Local for local pack and map results. Select Google for organic website positions. The engine changes the search results you are measuring, so record it when comparing reports.
Each point represents a separate search location. Compare the captured results at both points, using the same keyword and engine, to investigate differences in local visibility.
No. Inspect the results for that cell and check the target domain, including www variations. A missing target match in one captured result set does not establish visibility at every other location.