Whether you are a small local business or a company with hundreds of locations, appearing Google Maps is vital for visibility. It is also one of the most important sources of revenues. Google Maps is the web-mapping service provided by Google that provides detailed information about all geographical regions around the world. It’s basically an end-to-end world map, offering from street maps, to panoramic views, real time traffic conditions and access to Google’s database of businesses: shops, hotels, restaurants, all kind of small and big businesses.
Google offers access to all this data through its applications and the website maps.google.com. To register a business on Google Maps, you need to use Google My Business. At GeoRanker we have developed a simple tool that shows you all the results from Google Maps, for any keyword in any location – our Free Google Maps Results Checker.
Google Maps acts like any other search engine and, for multiple type of businesses, it represents the most important one. Obtaining better Google Maps Rankings is crucial, and for that you need to firstly understand the rules of a good Google Maps SEO strategy.
Google Maps has also a “shortcut” displayed in SERPs for multiple types of keywords: 3 PACK. If you search for restaurant on Google, the SERP is going to include the 3 pack, displaying 3 results, selected directly from maps.google.com. Moreover, the local 3-pack of Google Maps is displayed before the organic results across all devices, making it one of the most desired things for a local business.
Google Maps Ranking factors
In a nutshell, there are few factors that have to be taken into consideration when you are trying to obtain better Google Maps rankings.
1. Google My Business Signals – Put your main keywords in Google My Business
2. Link Signals
3. Review on your business
4. On-page Signals – NAP, SEO optimized content
5. Citation signals
6. Behavioral signals
8. Social signals
To be able to analyse Google Maps Results means to be ahead of your competition. Our Google Maps Results Checker can help you obtain all the results that are associated to any keyword and any location. Moreover, you can use our Google Maps SERP API to obtain up to top 500 results from Google Maps, in order to keep an eye on the competition and on the paid advertising. By investing in Google Maps, you will be able to bring qualified local leads to your business – the ones that are searching for a business like yours in the nearby. If you are a big brand, the presence in Google Maps rankings often defines your brand’s online visibility.
Why not give it a try?