Multi-Location SERP Audit – Made Easy

If you are an SEO expert, this update provides practical value from a Local SEO analysis perspective.

GeoRanker introduced a feature that makes it possible to run a multi-location rank-tracking report using variables inside the search query.

Goal

Identify rankings for a multi-location business using explicit local keywords

URL: pizzahut.com

Keywords: pizza delivery Miami, pizza delivery Chicago, pizza delivery Houston and other location-specific variations.

Keyword formula: keyword + location

Create a rank-tracking report using the following keyword string:

pizza delivery {:region:}

Result

In the same report, GeoRanker crawlers search for the same URL across different keywords in each selected location.

The keyword used for rank tracking changes according to the targeted location. Previously, every keyword required a separate report. Dynamic keywords make it possible to include the locations in one report, reducing the time and credits required to generate the analysis.

Dynamic keyword variables

• {:region:} - region or city name, for example New York
• {:lang:} - report language, for example en
• {:countryname:} - full country name, for example United States
• {:countrylang:} - default country language code, for example en
• {:countrycode:} - lowercase country code, for example us
• {:latitude:} - latitude for the region, when available
• {:longitude:} - longitude for the region, when available
• {:dayoftheweek:} - day of the week
• {:dayofthemonth:} - day of the month
• {:monthname:} - current month name
• {:monthnumber:} - current month number
• {:year:} - current year

Date-related variables can also be used in monitors to modify the search query automatically over time.