How To Determine Text/HTML Ratio For Your Website

Text to html ratio is something that search engine experts rarely mention. Let’s start by saying it’s not a ranking factor

While it doesn’t pose a great threat in terms of SEO, it can affect user experience.

Let’s check why this text ratio is important and the best way to utilize it for your website.

What is Text to HTML Ratio?

To put it simply, your page is written in HTML code and the content displayed is usually in text. The text to HTML ratio (also referred to as text to code or code to text) is the correlation percentage of actual text content found in a web page.

How is Text/ HTML Ratio Calculated?

Firstly, you can check it manually by simply taking a look at how much text is displayed in your page versus its HTML code (links, headings, images, JavaScript, etc.) You could also find a free checker tool and check it automatically. The ratio checkers usually extract text from paragraphs and anchor texts from the code, then calculate content ratio based on these patterns. Then it reaches to an x% versus y% ratio.

How does Google use this metric?

Having a low text to HTML ratio will not send any negative signal to Google or other search engines by itself.

Still, it can indicate there are some other issues with your site.

Here are some reasons why it’s better to improve it:

  • Google uses this metric to view the actual relevancy of a page (low ratio may cause confusion for crawlers as they won’t have enough information about a particular web page)
  • This ratio may also be an indication of a HTML heavy page which can affect users’ experience and loading speed. Big size of a page, too many image tags, and new link here and there can all indicate that you need to work on your HTML and CSS.

How to fix low code to text ratio?

Good way to address this issue is for websites to remove elements from the code that aren’t necessary and repair other errors:

  • Your HTML code needs to be valid; you can check this out with various online tools – it will take just a minute of your time
  • Loading speed is a good way to check coding efficiency. If you site is loading slowly this will indicate you have too many HTML elements. Always try to increase your site speed!
  • Certain elements such as tables, JavaScript, flash, large white spaces, too many tabs and comments can all increase the amount of code you have on your web pages
  • The size of your page should be as minimal as possible; its best to keep it under 300 kb
  • CSS should be used for styling and formatting and is better to be exported in an external file
  • Make sure there is a lot of simple text on a page and remove any text that isn’t visible to users

Regardless of your text/ HTML ratio, make sure to implement all these solutions if possible. Still, if you want a range you should fit in, a code to text ratio between 20% and 70% is generally considered good.

People tend to go overboard when it comes to page design, adding various elements just to make things more colorful and engaging. While this might have a positive impact on your users, it is disastrous for search engines.

And never forget: unless you’re able to satisfy Google, you won’t get enough traffic to justify your intricate design.

Final words

As I mentioned in the first sentence, this ratio is rarely used by SEO experts.

Not that it doesn’t matter; it’s just that most professionals keep their code clean and simple and by doing so, there is no need to preoccupy themselves too much with this percentage.

Nevertheless, if you’re just starting to learn more about search engine optimization, this metric is a good indication of whether or not you’re having too many elements in your code.

It can also point you to some issues with thin content that you’ll need to address. They can have such a negative impact on site’s loading speed so it’s better to remove them.

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Sergiu Draganus
CEO - GeoRanker

Sergiu Draganus is an Entrepreneur, CEO & Co-Funder of GeoRanker and Conference Speaker - open to approach any new type of analysis and suggestions related to Local SEO.


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