Because of its high visibility Google Local Carousel is the place where all Local Business websites need to be listed. Google Local Carousel displays the best local results for your search query. Based in how close the searcher is to your business, reviews, photo quality and local citation, Google will determine what are the best results to show in the carousel.

As you can see in the example posted below, Google Carousel is the row of images across the top of the Google SERP (Search Engine Results Page) against a dark background.

Google Local Carousel (1)

Starting from the keywords compilation built by Mike Blumenthal  that Trigger Local Carousel on Google SERP, a quick analysis was built for each different keyword type in order to understand the main areas for which Google is delivering the Local Carousel.

Local SEO agencies can use this data to identify where to look for new clients.

Keywords in Local Carousel

According to a recent report, Google Local Carousel impacts 14 percent of keywords across all industries.

TOP  Keyword Types in Local Carousel are:

  1. Restaurants – 38%
  2. Services – 22%
  3. Entertainment -11%
  4. Local Shop , Bar/Clubs – 7% each
  5. Travel – 7%
  6. Sports – 6%
  7. Business – 2%

What types of keywords generate a Carousel?

The vast majority of the keywords and phrases that generate a Carousel are asociated with travel, dining out and ideas for things to do in certain places.

It seems that keyphrases including „things to do” to be the most competitive ones. Therefore, if you decide to target phrases including „things to do”, you should expect a higher level of competition.

Right now is under development a new analysis on websites ranking on Google Local Carousel from 3 different perspectives:

  • Local SEO
  • Social Media
  • Generic SEO

Follow us to stay tuned with the latest updates!

Sergiu Draganus
CEO - GeoRanker

Sergiu Draganus is an Entrepreneur, CEO & Co-Funder of GeoRanker and Conference Speaker - open to approach any new type of analysis and suggestions related to Local SEO.


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