For understanding How to use Social Media as a Local Ranking Factor, fist you must understand:

• What are the Local Rankings
• Local Keywords Types
• Local Competition Level
• Local SEO Factors

In the next presentation you will see an interesting example of how a website from Australia, is ranking on google.co.uk – location Liverpool on the 8th position only because it is located in a city named Liverpool from Australia. This shows the huge interest of google for the local factors.