---
title: "Learning articles"
description: "Practical SEO guides, technical tutorials and search marketing fundamentals."
canonical: "https://www.georanker.com/category/learning"
last_modified: "2026-09-18T16:23:30+00:00"
---

# Learning articles

Historical articles are dated. Use current product pages and pricing for today's capabilities and commercial details.

- [Search Engines around the world](https://georanker.com/ai/search-engines-around-the-world.md): 2020-12-04. Search Engines are now a part of our daily lives even if some of us don’t want to admit this. From looking after a gift for our significant other to finding out where you can get a good bagel in a city you’re transiting through, we rely on a quick search to fulfill our daily […]
- [Voice search : All you need to know](https://georanker.com/ai/voice-search-seo.md): 2020-01-30. Voice search era. How does this sound to you? We are in 2020 already and the stats are clear: 20% of the queries made on Google are voice searches, 31% of the smartphone users do at least 1 voice search per week and 71% of people would rather use their voice assistant to search for […]
- [Google Ads: How Performant Is Your Campaign?](https://georanker.com/ai/google-ads-how-performant-is-your-campaign.md): 2020-01-21. To put it simply, Google Ads is one of the most used ways to do paid advertising. Nowadays, setting up an online business is not enough. To be successful you’ll most likely have to go with paid advertising campaigns in order to boost your visibility. Through the Google Adwords platform, you get to target customers […]
- [Baidu SERPs – A guide to features, keywords and rank tracking on Baidu](https://georanker.com/ai/baidu-serps-and-seo.md): 2020-01-16. What is Baidu? Did you ever imagine that there might be more Baidu SERPs displayed daily even in comparison to Google? This is because Chinese people do not use Google. For people of China, Baidu is the leader when it comes to search engines. Baidu was established by Eric Xu and Robin Li in 2000. […]
- [SEO – A brief introduction](https://georanker.com/ai/seo-a-brief-introduction.md): 2019-09-25. SEO – what does it mean? SEO is an acronym that stands for Search Engine Optimization. SEO represents a set of actions taken on a website / blog in order to favorably handle the ranking of keywords relevant to your site in the search engines. The purpose of SEO is to bring relevant traffic to […]
- [Local Businesses websites: 53 Must-Have features](https://georanker.com/ai/local-businesses-websites-53-must-have-features.md): 2017-03-14. Every small local business has a website these days, even if that website means only some simple pages built with a basic site builder. Any small business must be present online as it’s well known that searches with local intent are leading to calls, store visits and sales in a very short period of time. […]
- [How to do On-Page SEO like a PRO](https://georanker.com/ai/how-to-do-on-page-seo-like-a-pro.md): 2017-02-13. On-Page SEO Trying to fly without building the airplane it’s impossible, and, even if you have the body of the airplane, you need to adjust the wings, mount the engines and so on. Same things apply when we talk about SEO. If you have a website, you need to take care of on-page SEO before […]
- [Keyword research: How to do it like a PRO](https://georanker.com/ai/keyword-research-like-a-pro.md): 2016-12-08. This article helps understanding better how to do a keyword research like a pro.If you’re still wondering what you should do to increase your website traffic, or your online business sales, we suggest you to start fructifying the rule number one of SEO: Using the best keywords that help your website content or your business. […]
- [Check Search Results From Any Location – Here’s How](https://georanker.com/ai/check-search-results-from-any-location-heres-how.md): 2016-05-31. Whether you are an SEO specialist, a blogger or an affiliate marketer, keeping a sharp eye on the SERPs is part of your daily work routine. Keywords and relevant content are the backbone of your website optimization, and if you can master them, search engines will reward you with user visibility and plenty of traffic […]
- [5 Validated Ways To Get Healthy, Valuable Backlinks In 2016](https://georanker.com/ai/5-validated-ways-to-get-healthy-valuable-backlinks-in-2016.md): 2016-02-09. Last year, there’s been a lot of talk about how to generate valuable backlinks and when Google’s webmaster trends analyst, John Mueller, suggested to avoid link building as an optimization strategy, it stirred a mix of reactions within the SEO community with many pertinent questions being raised: has link building stopped being a core marketing […]
- [How to Track The New Maps Pack in Google Results](https://georanker.com/ai/track-new-maps-pack-results-on-google.md): 2015-08-04. In the last few weeks, Google has been frequently making changes to its Google Maps and Google Maps pack layout. At the beginning of July, Google disabled the HTML version of Google Maps and now users and SERP crawlers can only use the full javascript and lite mode versions of Google Maps. Both need javascript […]
- [5 Principles to Optimize Multiple Location Local SEO Campaigns](https://georanker.com/ai/5-principles-to-optimize-multiple-location-local-seo-campaigns.md): 2014-11-14. Working on Local SEO campaigns for clients with multiple branches/locations can be a daunting and challenging task if you are not using the proper on and off page techniques. Here are five principles that will help your client or your own business dominate your competitors: build out location pages, use microformatting, keyword themed content pages, citation […]
- [What is GeoRanker and how can your Business benefit from it?](https://georanker.com/ai/what-is-georanker-and-how-can-your-business-benefit-from-it.md): 2014-07-15. GeoRanker is a Local SEO Platform which connects to servers from over 50.000 different locations around the world and retrieves ranking data from different search engines including Google, Yahoo, Bing, Yandex, YouTube in real-time. The platform’s main features are: – Local Rank Tracker – check how your website ranks as a local user. It is the Swiss […]
- [How and Why to List a Phone Number on Your Site ?](https://georanker.com/ai/how-and-why-to-list-a-phone-number-on-your-site.md): 2014-07-08. All our articles so far talked about the importance of building and setting up the proper details of your website in order to have a great online presence. Remember that your website is a digital business card for every visitor. And every business card should have contact details so people can reach out to anytime. […]
- [What Is Rel=Canonical and How to Implement It ?](https://georanker.com/ai/what-is-relcanonical-and-how-to-implement-it.md): 2014-07-03. There are certain aspects you must consider for your website in order to make it fully functional and ready to thrive in the SERPs (search engine results pages). And the rel=canonical function is among the features that you must enable and implement on your web page(s). What Is Rel=Canonical? Basically, rel=canonical is a function that […]
- [What Is Google Page Rank and How to Improve It ?](https://georanker.com/ai/what-is-google-page-rank-and-how-to-improve-it.md): 2014-07-02. Google Page Rank, also known as Google PR was one of the most popular ranking tools used by Internet marketers and bloggers worldwide. But its popularity significantly decreased in the past few years after Google itself determined the tool to not reflect reality anymore. Many spammy websites had high PR, and so Page Rank was […]
- [What is Text to HTML Ratio? Does it Affect Your Content?](https://georanker.com/ai/how-to-determine-texthtml-ratio-for-your-website.md): 2014-06-27. Text to html ratio is something that search engine experts rarely mention. Let’s start by saying it’s not a ranking factor While it doesn’t pose a great threat in terms of SEO, it can affect user experience. Let’s check why this text ratio is important and the best way to utilize it for your website. […]
- [How to Submit Your Website URL to Google?](https://georanker.com/ai/how-to-submit-your-website-to-google.md): 2014-06-26. As simple as it may seem, there are many site owners out there who do not know how to submit their website: some forget, while others do not know how to make the URL along with content available to the public eye. OR in this case, available on Google. It’s All about Visibility The number […]
- [How to run a backlink building campaign?](https://georanker.com/ai/how-to-run-a-backlink-building-campaign.md): 2014-06-24. Backlinks are a great way to build authority and increase your impact on the web. If the quality of the backlink is high, it can even help you rank higher in the SERPs (search engine results pages). But don’t overdo it: it’s all about quality versus quantity. Backlinking should never be your only strategy to […]
- [How to Add Business to Google Maps in 5 Easy Steps](https://georanker.com/ai/how-to-register-your-website-with-google-maps-and-google-places.md): 2014-06-19. When you start a new business, Google Search engine has very limited info to being with. Among other it has trouble establishing whether your website or company even exists. This is why verification is an important part of online marketing allowing you to create web presence. If you wish to verify a business, best place […]
- [How to register my website to Yahoo! Directory ?](https://georanker.com/ai/how-to-register-my-website-to-yahoo-directory.md): 2014-06-18. Registering My Website in the Yahoo! Directory The Yahoo! Directory is a great place to feature your business. You can choose between 15 directory categories, including: Arts & Humanities, News & Media, Business & Economy, Recreation & Sports, Computer & Internet, References, Education, Regional, Entertainment, Science, Government, Social Science, Health, Society & Culture and New […]
- [How to register your website to DMOZ ?](https://georanker.com/ai/how-to-register-your-website-to-dmoz.md): 2014-06-16. The DMoz directory, also known as the Open Directory was very popular a couple of years ago and even up until recently. However, its popularity has decreased due to many reasons, mostly because having your business registered in DMoz isn’t that important now, in 2014. However, if you would still like to have your website […]
- [How to Register a Business Page on Facebook?](https://georanker.com/ai/how-to-register-a-business-page-on-facebook.md): 2014-06-13. If you want to approach your target audience on Facebook, then you need to set up a Facebook Page and build authority by engaging with your fans. A Facebook page will allow you to create and share content – organic and paid – to reach your fans’ News Feed and their friends’ News Feed (in […]
- [How To Increase the Web Page Speed?](https://georanker.com/ai/how-to-increase-the-web-page-speed.md): 2014-06-11. It isn’t just good copy and visuals that make new visitors remain on your page. It is also good web page speed. Speed contributes to a better web experience and in some cases can even improve bounce rate on your page. Is Web Speed Important for Local SEO? Without any doubt! Not so long ago, […]
- [How to Implement Rel=Author and Rel=Publisher on Your Site](https://georanker.com/ai/how-to-implement-relauthor-and-relpublisher-on-your-website.md): 2014-06-06. In order to be recognized by Google and other Search engines as an authority on your site, you have to implement the authorship relationship or the publisher relationship. Authorship is generally used on blogs and personal websites, whereas publisher relationship is more appropriate for a business website. You can for example be an author […]
- [How to Fix the Broken Links on Your Website?](https://georanker.com/ai/how-to-fix-the-broken-links-on-your-website.md): 2014-06-05. Nobody likes broken links: not visitors, not webmaster and most definitely, not search engines. So it is important to understand why you should investigate and fix the broken links on your website or blog. Here are a couple of reasons: Reduce bounce rate by not encouraging visitors to leave your page Make visitors happy by […]
- [How to Do a WWW Redirect for Your Website?](https://georanker.com/ai/how-to-do-a-www-redirect-for-your-website.md): 2014-06-03. The web is a dynamic environment in which pages constantly flow and change. At some point, you might wish to change or move to a new web address, rebrand your business or extend it. This is where redirects come in: redirects enable you to make the best out of your web history. Why You Should […]
- [Declare HTML Language Attribute – How Does it Work?](https://georanker.com/ai/how-to-declare-encoding-for-your-website-via-html.md): 2014-06-02. Declaration of languages is very important for your content but is also good for Google Search engine. When you create a new domain this helps search engines detect language of your website which is important for your specific region. For general search, English will work the best. On the other hand, when trying to rank […]
- [How to Declare the Language of Your Website via HTML?](https://georanker.com/ai/how-to-declare-the-language-of-your-website-via-html.md): 2014-05-30. Aside other options and internal codes, you should also switch your focus on Language. Curious why it should be among your website settings priorities and how to declare your language? Let’s start with the basics. Why You Should Declare the Language of Your Website First off, assuming you have already bought a domain and a […]
- [How To Declare Doctype via HTML for Your Website?](https://georanker.com/ai/how-to-declare-doctype-via-html-for-your-website.md): 2014-05-29. Your website is like an online business card: the way it is organized on the outside, as well as on in the inside says a lot about you and your personal or corporate brand. And in order to make your website fully functional, you have to work on in from the inside out. We’ve discussed […]
- [How to create Sitemap XML and how to register it to Google Webmaster Tools?](https://georanker.com/ai/how-to-create-sitemap-xml-and-how-to-register-it-to-google-webmaster-tools.md): 2014-05-28. Sitemaps are an important asset to your website, be it a blog or business website. While having a sitemap for users is important in guiding them to pages, contact, blog urls and social media profiles or Google places, an XML sitemap is important in guiding search engines. What Is an XML Sitemap? An xml […]
- [How to configure a 404 page?](https://georanker.com/ai/how-to-configure-a-404-page.md): 2014-05-27. A 404 is the web code for “Page not found error” or “Clueless”. Even though the main aim is not to have 404 pages on your website, sometimes old information can break or disappear; a redirect can fail or expire. It is important to respect our visitors and the content on our website and that […]
- [How To Connect and Implement Google Analytics on Your Website?](https://georanker.com/ai/how-to-connect-and-implement-google-analytics-on-your-website.md): 2014-05-23. Having Google Analytics and any type of analytics on your website is extremely important. You would want to at least measure the traffic, the keywords people search for and land on your page, where are most visits from and so on. In order to connect your website with Google Analytics you have to follow a […]
- [Building a Robots.txt File and Implementing It Correctly](https://georanker.com/ai/robots-txt-how-to.md): 2014-05-19. Search engines use Web Spiders and bots to reach your website and extract data. The extracted data then goes through a series of transformations before your Website is actually displayed in the SERP (search engine results page). Robots.txt file will tell a search engine when to index or not index a page. What Happens when […]
- [How to Submit your Site to Google?](https://georanker.com/ai/how-can-i-get-my-website-to-be-indexed-by-google.md): 2014-05-15. It is highly important to prepare your website for a Google indexation in order to facilitate the process in which a user performs a (query) search, finds your website URL and clicks on it. If you want your website to be indexed by Google you need to follow some basic steps such as attracting Google […]
- [Citation Building: How to Build Citations like a PRO?](https://georanker.com/ai/how-to-build-high-quality-citations.md): 2013-11-14. What is a Citation? A citation is the mention of your Business Name, Address and Phone Number. It is one of the most important factors used by Google algorithm to understand the level of Local SEO Authority for a certain URL. After running an analysis on a high number of websites ranking on top Gooogle […]
- [Google Authorship and Publishership. What you need to know ?](https://georanker.com/ai/google-authorship-and-publishership-what-you-need-to-know.md): 2013-11-04. In order to reward good and trustworthy content, Google has developed Google Authorship and Publishership, great concepts, developed to improve search quality .Those new concepts works by linking the content you publish on a specific domain to your Google+ profile . If Google Authorship works by linking the content you publish to your Google+ personal […]
- [World Premiere: Google Carousel Ranking & Competition Analysis Tool](https://georanker.com/ai/world-premiere-google-carousel-ranking-competition-analysis-tool.md): 2013-09-30. GeoRanker launches a new feature to optimize ranking on the Google “Local Carousel” September 30th, 2013 – GeoRanker is proud to announce the launch of a new feature enabling companies to understand, compare, analyze and reach an optimized local brand ranking within the “Local Carousel”, which Google has currently only released in the USA. GeoRanker, […]
- [Google Mobile Rank Checker by GeoRanker](https://georanker.com/ai/mobile-rank-checker-2.md): 2013-09-17. Hurray! We have just launched a HOT new feature which allows you to check Google Rankings as searching on mobile device from other locations. In the last few years mobile devices have completely toppled desktop computers in terms of web traffic. For the first time ever, users are more likely to access SERP through their […]
- [Alerts On Significant Changes In Local Rankings](https://georanker.com/ai/alerts-on-significant-changes-in-local-rankings.md): 2013-07-24. The new alerts feature make it easier for you to track the significant changes in local rankings. Major ranking increment will be highlighted with green while ranking decrement will be highlighted with red. In order to receive these alerts you have to follow two easy steps: 1) Create a Rank Tracking Report 2) Activate a […]
- [GeoRanker launches new Beta Portal](https://georanker.com/ai/georanker-launches-new-beta-portal.md): 2013-04-23. As you may have already read on our social shares on Google+ and Twitter, February and March have been two very interesting and challenging months for our team. We’ve worked intensively on a new version for GeoRanker, a version accompanied by an entirely different design, loaded with features that have been on our to-do-list for a long time. The […]
- [It’s time to upgrade your GeoRanker Reports to Monitors](https://georanker.com/ai/its-time-to-upgrade-your-georanker-reports-to-monitors.md): 2013-02-06. Why you should upgrade to Monitors? 1. Ranking History and Alerts on Rank changes features will be soon added to our local SERP analysis tool. Starting with this new release, GeoRanker has started to store all of your past and future reports. In March all this data will become available in your account. 2. Time Saving – […]
- [How To Find High ROI Blog Post Ideas Through Keyword Research](https://georanker.com/ai/how-to-find-high-roi-blog-post-ideas-through-keyword-research.md): 2012-12-09. While you should be using tools like Twitter and Google Alerts to keep your pulse on the latest trends in your industry and creating up-to-date content around these trends, there’s also something to be said for creating “evergreen” content that people will always need. What’s the best way to generate blog content that will stand […]
- [Join the Local SEO Community on Google+](https://georanker.com/ai/local-seo-community-on-google.md): 2012-12-07. Yesterday Google announced the addition of the Communities feature within Google which enables anyone to create or join groups devoted to certain topics or areas of interest. Gundotra, Google’s senior VP of engineering gave the following statement: “We started Google in the first place to make online sharing as meaningful as the real thing. Too […]
- [How to Run Local SEO Like a Pro (+4 Free Local SEO Tools)](https://georanker.com/ai/how-to-run-local-seo-as-a-pro.md): 2012-11-27. Have you ever asked yourselves how SEO professionals and agencies run their Local SEO campaigns? Do you think they are doing some kind of magic for reaching Top Positions in Google and Bing? Here is the list with the most important steps that will guide you through optimization process:
- [How to check your position on Google from different custom Locations?](https://georanker.com/ai/how-to-check-your-position-on-google-from-different-custom-locations.md): 2012-11-27. If you need to check or compare your site position on Google from different custom locations in the same country, best chose is to generate a GeoRankings Report – by using the new Custom Location Feature from KeySR. Just follow the next steps: 1) visit www.KeySR.com 2) enter keywords 3) enter website URL ( optional […]
- [How to do Competitive Analysis?](https://georanker.com/ai/how-to-do-competitive-analysis.md): 2012-11-15. A very important part of an SEO consultant’s work is to analyze the competition, both offpage and onpage. The analysis below is only for offpage. The process is not complicated, you just need to extract some data, and after that, to analyze and interpret them. For this analysis I used OpenSiteExplorer (OSE version free account) […]
- [( Solved ) Google New Layout – Search Location Setting – Issue](https://georanker.com/ai/google-new-layout-search-location-setting-issue-solution.md): 2012-11-06. In the last few days many Internet users from United States have reported having issues with the new Google Layout when trying to change the Search Location. As you can see in the image above for some users the location setting is not available anymore. Same users reported that when changing the browser or only […]
- [Local Mobile Rank Checker – How To?](https://georanker.com/ai/local-mobile-ranking-checker-how-to.md): 2012-10-31. Need to check Google Mobile Rankings from another location ? Now is easier than ever before by following the next steps: 1) Go To www.georanker.com/localrankchecker 2) Enter Keywords 3) Enter your URL ( optional ) 4) Select one country for running National Wide Mobile Ranking Reports ( on different cities ) or more countries for running Global Mobile Ranking Reports […]
- [How to do Advanced Local SEO Links/Reviews Prospecting?](https://georanker.com/ai/how-to-do-advanced-local-seo-linksreviews-prospecting.md): 2012-10-30. The Local SEO process implies receiving reviews, citations and backlinks from different sources on your targeted keywords. Most of the How To’s available on the internet define the Prospecting process as running customized Google queries by using some filtering attributes in order to find reviewers or websites in a certain area as David Mihm recommends at the SEOLove conference […]
- [How to analyze Local SEO and PPC competition level?](https://georanker.com/ai/how-to-analyze-local-seo-and-ppc-competition-level-2.md): 2012-10-26. Which are the goals of generating Local Ranking Reports reports? Here is a short list with some of the most important reasons for which users are generating Local Reports: – verifying how your site ranks – identifying Organic Results Competitors – analyzing the PPC Strategy of your Competitors by analyzing targeted cities and countries of […]
- [What is the user-side SEO and How to take advantage of it?](https://georanker.com/ai/what-is-user-side-seo-and-how-to-take-advantage-of-it.md): 2012-05-03. According to Matt Cutts – the head of Google’s Webspam team – Google use more than 200 variables for the ranking score algorithm. After analyzing a large amount of websites and ranking reports we established that there are 3 main categories of variables:
- [Understanding SERP Reports](https://georanker.com/ai/understanding-serp-reports.md): 2012-04-27. Do you think you’ve seen it all regarding SERP Reports already ? Not really true. You don’t understand why the SERP are so different from one platform to another even if they all claim to be able to build 100% accurate SERP Reports, for any URL/Keyword/GeoLocation? I will explain you in this article why none of […]