How to analyze Local SEO and PPC competition level?

by Sergiu Draganus

   
 
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Which are the goals of generating Local Ranking Reports reports?

Here is a short list with some of the most important reasons for which users are generating Local Reports:

- verifying how your site ranks
- identifying Organic Results Competitors
- analyzing the PPC Strategy of your Competitors by analyzing targeted cities and countries of the AdWords campaigns

After generating a large report on different keywords and locations the user might find it difficult to analyze the way a certain website is ranking. Searching for a solution to make this process easier at the suggestion of our SEM adviser we have implemented the innovative HeatMap Reports on both type of results organic and paid.

What is a Local Ranking HeatMap and how can we read it?

It is a comprehensiveness table report containing on each of its columns the Google first page rankings results. Each URL ranking on more than one location is identified with a different color  and the URLs which are ranking in only one location ( city ) are identified with the grey color.

As you can see in the following report example:

HeatMap

In this way it is very easy for a user to understand how a certain URL ranks and which exactly is the Local SEO competition level on any of the locations above.

Similar HeatMaps can be generated on PPC ( AdWords ) Results, only that in this case each URL will have its own color regardless of the number of locations it ranks on.

How are the Local Rankings HeatMaps helping us?

- Discovering the Local SEO Comeptition Level – you can check which locations have a low competition level and only by implementing few Local SEO factors you could rank on the first positions

- Finding out the competitors online marketing strategies by analyzing which are the targeted cities and countries in their AdWords campaigns. Analyzing competitors marketing strategies with alternative methods, usually requires lot of resources, but in this case, all you have to do is to wait about 60 seconds for our crawlers to get the info and build the reports for you to win huge competitive advantages for overcoming the competitors.

KeywordSearchRankings is the first and only one platform able to generate HeatMap Ranking Reports for Organic and Sponsored Local Ranking Results, so if you are looking for the best way to rank better or to win competitive advantages just register and take a test for Free NOW!

Sergiu Draganus – who has written posts on Local SEO Blog.


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